Q: Can you view back issues of The McLaren Insider newsletter?

A: Yes, click the "view back issues" button in the Newsletter section

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Q: How often do you update the website?

A: We constantly update our website with the most current information.

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Q: Where do I find the guides, booklets, and newsletters?

A: Popular waiting rooms, magazine racks, countertops, coffee shops, etc.  And you

      can always view the identical digital version when the print copy is unavailable.

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Q: Who designs the ads in each guide?

A: The ads are all done in-house by our ad team, unless you upload ad copy yourself.

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Q: Are the printed guides the same as the digital guides?

A: They are identical.  Every publication is available in print and online.

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Q: How do you help small businesses build their brand?

A: We offer inexpensive advertising opportunities in all our print and digital

      products.  We also feature advertisers in our Social Media posts and in our

      company newsletter --- The McLaren Insider, at no additional cost.  We have

      opportunities to advertise directly on the pages of our website for added

      exposure.  Our large local and national footprint translates to a huge return on

      your advertising investment.

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Q: Can any business advertise?

A: Yes.  Although, advertisers usually have a category connection to the ad

      placement.  For example:  the Bar and Restaurant Guide has bar, restaurant, food,

      and drink advertisers, the Automotive Guide has automotive related companies,

      the We Love Pets! Guide has pet related companies, and so on.

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Q: What is the viewership or footprint of McLaren Publishing Co. products?

A: Local viewership of print and digital can reach 50,000 per year.  That number

      increases with local viewership of our Website, The McLaren Insider newsletter,

      and our Social Media platforms like Facebook, Instagram, and TikTok.  The

      national footprint is exceedingly larger due to the 1.7 million travelers to the

      greater South Bend area each year.  Add to that the reach of our Website, Social

      Media posts, The McLaren Insider newsletter subscriptions, and you have about 2

      million viewers nationwide.

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Q: How do travelers to the area get immediate access to the guides?

A: Every Hotel in the area has "Scan Me" cards at the reservation desk, which provide

      a QR Code for easy access to the guides.  We also use strategic post card mailers,

      letters, and e-mails that target the origins of travelers like Notre Dame Alumni,

      Notre Dame sports opponents' fans and alumni, golfers, academics, arts and

      music, charters, youth groups, clubs, etc.  "Scan Me" cards are also available at

      Airbnb's, Bed and Breakfasts, Inns, the SB Int'l Airport, and Toll Road toll plazas.

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Q: What are some other ways that McLaren Publishing Co. gets exposure?

A: The natural algorithm of Social Media using posts, friends, followers, hashtags,

      mentions, likes, and shares, can increase exposure exponentially.  And we are very

      well represented with high rankings in any Google search inquiries including all

      search platforms, and SEO (search engine optimization) utilizing title tags,

      headings, descriptions, and keywords.

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